The career behind the coaching.
Forty years in cricket means a lot of names, places and lessons. Here's the spine of it — the parts that explain why I coach the way I do, and why founders trust me to help them through immersive sports-tech bets.
Somerset CCC — Professional Opening Batter
110 first-team appearances. 69 first-class matches, 2,789 first-class runs, three centuries. Played alongside Sir Viv Richards, Sir Ian Botham, Steve Waugh, Martin Crowe.
School Cricket Coach — Somerset CCC
First years on the coaching side. Cricket as a thing to fall in love with first, get good at second.
Academy Director & 2nd XI Coach — Somerset CCC
Built and ran the academy pathway. Authored the club's first written 'roles & responsibilities' framework for the coaching team in 1998.
Devon CCC — Minor Counties Champions '94 / '95 / '96
Only Devon side to win the league and cup double in 1994.
Chief Executive — Mid Canterbury Cricket, NZ
First operating role outside the UK. Strategy, performance, coach development for a regional cricket organisation.
Director of Cricket — University of Exeter
BUCS Gold 2013/14. BUCS national final 2014 — only non-funded university to reach that stage.
ECB Level IV Master Coach
The highest coaching qualification in English cricket.
Specialist 1-to-1 Cricket Coach
25-session annual programmes for serious players. UK-wide and remote.
Co-Founder — Runmaka VR
Idea (2020) → Meta Store (Aug 2024) → 21 countries → two funding rounds raised. Stepped away February 2026 to focus on advisory.